Friday, April 10, 2009

Re: The LA Times Finds Out Product Placement Isn't the Magic Bullet?

Comment on Phil Bronstein's HuffPo post: "The LA Times Finds Out Product Placement Isn't the Magic Bullet?"

Remember on February 17, 2009 when Starbucks CEO Howard Schultz posted "Staying Real in an Instant," an advertorial about introducing instant coffee to Starbucks' lineup?

I do. It was above the fold, first article in the left-hand column. Right where this one, a legitimate news story, is. Perhaps Starbucks didn't pay for the ad, but there were more legitimate items to put there.

Newspapers aren't the only ones who sell out.

Read the Article at HuffingtonPost

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